Hardee's Meemaw Contest 2026: $65,000 Grand Prize
Hardee's is inviting adults to nominate a grandmother—or grandmothers to nominate themselves—with an original photo or video. One judged winner receives a $65,000 check.
How to enter
- Create an original photo or video introducing the nominated Meemaw and explaining why she fits the campaign.
- Post it publicly on an eligible platform, tag @Hardees and include #HardeesMeemaws before August 30.
- Keep the submission publicly viewable through the selection process and watch for winner contact around September 4.
What is the prize or benefit?
Main prize or benefit: $65,000 check for the selected Meemaw, plus a potential brand-ambassador opportunity with additional perks if a separate agreement is accepted.
Key requirements
- Entrant and nominated Meemaw must be age 18 or older and meet the geographic eligibility rules.
- Obtain permission from the nominated Meemaw before submitting content.
- Submit original eligible content publicly on a supported social platform, tag @Hardees and use #HardeesMeemaws.
Important details
- This is a judged creative contest, not a random drawing.
- The five published judging criteria are authenticity, on-camera presence, passion for Hardee’s, creativity/storytelling and brand representation.
- The official rules list a $65,000 check as the Grand Prize.